Recommendations from Google reps that actually make sense/work
- Location Manager -> Google owned rich media -> OFF
(it can show your competitor’s images)
- Assets -> three dots on right side menu -> do it again -> Turn off the following dynamic: sitelinks, callouts, images, business name, and logo (it can make stuff up like a fake business name)
- Ad group settings -> turn off search term matching (helps control spend)
Recommendations from Crystal
- For Pmax/Display, exclude app traffic by entering in a placement exclusion (go to “enter” not “browse” and type this in): mobileappcategory::69500