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Advanced Profile Optimization

Bugs

  • delays in GBP reinstatements
  • Google Posts missing (some have come back already)

GBP removed categories

  • school (there are more specific ones available)
  • home hairdresser
  • mobile hairdresser
  • accounting software company
  • curtain and upholstery cleaning
  • garbage dump service
  • junk store
  • traditional restaurant

Misc

  • No reviews are allowed for GBPs that are for schools, due to spam. A lot of this spam was from students. This will come into effect April 30, 2025
  • New: Messaging for WhatsApp is back, you can track clicks
  • When doing the video verification process, you can now watch your video before submitting it. Ensure no other faces are in the video and it helps to show you unlocking the door into your business while showing the address.
  • 4 updates from Google in April. This indicates that they are changing things up, so some features might look a bit odd
  • Map packs are being experimented with. Instead of the usual 3, Yan had an example where it showed 10 listings. It took up most of the SERP

Q: Can Google detect AI content?

A: Yes, but it is ok if the voice and content is good. You don’t want the content to be too generic. The algorithm looks for the most info (most robust). AI content can only use what already exists, so add your own touch. Examples are unique ways to make your content more robust. Images, too!

 

AI Overview Feature

  • pay attention to directories to ensure you are on there
  • Microsoft can’t read Google reviews, but Gemini can. But, everyone can read directories like Yelp. So, make sure you’re on these universal directories.
  • Exact match domains are doing well (i.e. the keyword is in the domain)
  • there are variations and they change quickly. Your AI overview may look different if you search the same phrase again minutes later, or someone else’s browser will have different results.  This makes it more difficult to track.
  • Some results are linked, some are not. We don’t know why the AI chooses to link some phrases and not others.
  • AI is inserting descriptions into GBPs so pay attention. How do you fix it? You have to contact Google support. This is usually a one liner description by the reviews.

 

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