June dba platform update

New Google Business Profile categories

• None

New GBP Bugs

• None

Suspicious Review Message

(the message appears in the circled area on affected profiles)

“Suspicious high-rated reviews were recently removed from this place.”

• This message has been appearing on some GBPs in the UK.
• Along with it came a deletion of the suspicious reviews.
• It is now being seen in North America.
• Reviews are deleted and no new reviews can be submitted for 30 days.

GBP Products

• While you can add products manually on GBP, Google is shifting away from this.
• Merchant Centre is the best place to put products, as you can link it to GBP.
• You cannot link GBP products to Merchant Centre.
• If your company has a product, just put it in Merchant Centre. Google is shifting towards MC so best to have it there already.

AI Overviews

• Yan did the same search a few times and compared the overviews to look for patterns.
• He found long-tailed keywords are doing better, as they are more specific.
• More variety in your ideal keyword phrases helps the AI understand and reply to varied queries
• You can do this with competitors, run tests to see what is showing up and where on the website it is pulling from. Then, use that info to your advantage.
• Yan suggests overtly mentioning important info (like award winning) on these pages:
  • Website Homepage
  • GBP Description
  • Bing Profile Description (chatGPT looks here)
  • Yelp Profile Description (chatGPT looks here)