Written by Mark Beuerman on . Posted in Gmail, Troubleshooting, WordPress, WP SMTP.
Here is an example of Mark troubleshooting an email deliverability issue presented to him by a client’s email.
The video can be viewed by clicking here.
Mark followed that up with this video to the client, offering him the ability to upgrade to WP SMTP Pro. No one assigned blame, yet we offered a solution; that is the important thing to note. Click here to view.
Written by Mark Beuerman on . Posted in Gmail, Google.
Once you get the Google Workspace set up, you will need to add TXT records to the domain to improve email deliverability and prevent spoofing. Google will send an error message if you do not.
After working with Google support, I got some clarity on the records.
Reference this help article: https://support.google.com/a/answer/33786?hl=en&ref_topic=9061731&sjid=6887155437240596817-NC
Here is an example from websitesmadewithlove.com, which includes MailChimp, a screenshot and then some code after:
Name: websitesmadewithlove.com.
v=spf1 +mx +a +ip4:165.22.233.249 +include:_spf.google.com +include:relay.mailchannels.net ~all
Here is a more basic option for Google Workspace only:
v=spf1 include:_spf.google.com ~all
You need to follow this help article: https://support.google.com/a/answer/174124?src=supportwidget0&hl=en&authuser=0#dkim-create-key
You will have to generate the key; always do the smaller character length, 1024, so it doesn’t split. It takes 48 hours to authenticate, don’t forget this crucial step.
Here is the Google help article: https://support.google.com/a/answer/2466580?hl=en&ref_topic=9061731&sjid=6887155437240596817-NC
This one is pretty simple but cant be done until DKIM is authenticated.
Ad the TXT record as shown below:
Name: _dmarc.insertyourdomainhere.com.
TTL: 3600
Type: TXT
Record: v=DMARC1; p=none;
Written by WMWL Support on . Posted in dba platform, Google Ads.
When you make a major change within the first 6 weeks, does it extend the learning period? Yes, it does extend it. In general its 4-6 weeks.
How can you promote on Google Maps? Pmax Campaign
Top Pmax Mistakes (and fixes)
Can you exclude channels? For example, a funeral home doesn’t want to remarket or push death on ads.
This is tricky, but you could get around it by omitting certain assets (like video). Pmax learns, so another channel might be a better choice. Also check insights to help guide you.
If you repeat search terms is it good or bad? For example, “nanaimo plumber” vs “plumber nanaimo”
Google feels it is the same, so no need to repeat.
Can you reduce Pmax spend to allocate more towards certain listings? If you strip out assets and put in exclusions, you can push the spend towards other things. There is also an option to opt out of video, but you need to contact Google.
Is it better to tweak a Pmax campaign weekly or do large changes and sit back and wait for results? It is better to wait, but you can use experiments (45-60 days) to help with decision making.
If you want to direct users to use a form on your website, is it better to set up conversions as form submissions (GA4 event) or use page views? Use GA4 key event with a value, set as primary. You can make a 2nd conversion for page views. Look at bounce reports.
If you are running Google Ads, consider FB and Microsoft. Microsoft users tend to be older, have higher household income, and competition is generally lower than Google.
Written by WMWL Support on . Posted in Google Ads, How To.
ads.google.com
If the $600 promo is still on, click the link to sign up that way. It might be a bit hidden on the front page.
Most of these are self-guided, but pay attention to these key areas:
Write out an outline for each ad group and what kind of keywords will go into each one. Since you’ve selected the geographic location already, these don’t necessarily need to line up with specific locations.
Objective: “website traffic”
For type, “search” is usually chosen.
Performance Max is AI-driven and a new feature. We may use this more down the road.
Goals: page view
Campaign name: Who | Campaign Name | Type | Date
Example: Loralee Burns | Buyer | Website Traffic | OCt 23/23
Enhanced conversions? Leave it on, it is a new feature.
Focus: clicks (or conversion). Don’t set target cost.
Customer acquisition: leave turned off “only bid for new customers”
Search and display networks = ON
Locations. “enter another location” and add it in.
Location options: Choose “Presence or interest”
The “interest” part means that someone looking for a house to buy in Ladysmith can see your ad if they are viewing from Edmonton. They have the intent.
Exclude French language.
Audience segments “in market” means Google knows they are looking for it (they are “in the market).
Targeting or Observation: Choose Observation
Broad match = OFF
More settings – no end date or schedule, no URL options
Use campaign builder for the URL.
https://ga-dev-tools.google/campaign-url-builder/
Source: google
medium: wmwl
name: ad group name
The “Display Path” is a fake one just for appearances.
Paste your keywords, add phrase match quotes if relevant. Do not upgrade to broad match (can do later if needed).
Fill out the headlines and pin them.
1st position = What it is or keyword
2nd position = Benefit
3rd position = CTA
Creating headlines and descriptions can be time consuming. Use information from the New Content Questionnaire to fill in some gaps.
Fill out as many extensions as you can for Sitelinks and Callouts. A sitelink can be other pages on their website (about me, contact, etc). Write more for the person than a search engine. Callouts add to the description. There are also promos, prices, etc. “Call” is a good one to add as well.
We usually do $10/day but this will vary client to client.
Once it is all working, check back and twae
Written by steve on . Posted in Google. No Comments on Add Products to Google Business Manager