Best For:

• Sports
• Gaming
• Music
• Food

X Users..

• 61% more likely to be affluent consumers
• first to try, to pay, and stay (25%-32% track record)

What you need

• An account that is verified or on the premium plan (blue or gold checkmark)
• Credit Card
• ads.x.com

Structure and Promos

• Similar to Google ads with a campaign budget, ad sets, and individual ads
• Two promos available, spend $200 get $200 and another for $3k
• AI powered targeting (“optimized targeting”) like Google’s AI
• Monthly budget is divided by 30
• ad manager is available to view metrics like impressions, results, etc

Ad best practices

• ad text under 100 characters (60-80 ideal)
• limit emojis and hashtags
• include sense of urgency and CTA
• use captions for videos with dialogue
• use less text-heavy images
• Set up targeting (demographics, keywords, follower lookalikes, OS, language, interests, and location)
• Grok can help with ad copy and keyword generation, lookalikes, etc

Resources

• @xbusiness
• business.x.com
• xadsacademy.com

Q&A

• What’s new since Twitter? algorithm overhaul
• you can talk to an ads specialist in Canada or USA only
• costs are not in USD, you choose your region and it adjusts
• Base pixel code and event pixel codes are available to install on your website. You can also use Google tag manager
• For media, 16×9, 1×1, 9×16 is good. You can get their team to do a quality check before you go live.
• You can add UTM parameters
• 3-5 ads is ideal for each ad set
• Video, static, carousel formats available
• X is really growing for video, one of the best places currently